Fendi’s Trip to the Great Wall

By The Twirlit Team on November 25th, 2008

Karl Lagerfeld of Fendi has always been known for his extreme attention to detail and his unbelievable ambition for innovation. This is the reason that he has been able to take Fendi to all new height. This is also the reason that the company has been able to have a cult following and continue you to thrive even when the times are tough for the fashion industry. Of course, every season all of the major fashion experts and enthusiasts are always looking to Fendi to see what the new trend for the season will be. Well this process has been no different in 2008 with Fendi being slated to be one of most anticipated the upcoming seasons collections.

Although everyone is constantly looking to Karl Lagerfeld and Fendi to find the newest trends in fashion, they are also constantly trying to figure out what his next move will be in terms of displaying is clothing in runway shows. This is because in the last little while a big trend within the fashion industry has been to hold runaway shows in exotic environments or unique settings. Fendi has been at the forefront of this trend just like they usually are in terms of all of the latest and greatest in the world of fashion. For the 2008 Chanel cruise collection, Lagerfeld decided to take the idea of exotic, scenic environments for runway shows to a whole new level. The show was held in Los Angeles at Santa Monica Airport. As if the idea of a runway show being on an actually runway wasn’t unique enough, Lagerfeld utilized large jets to display the logo for the company. It is ideas like these that have made Karl Lagerfeld able to grow Fendi into one of the most recognizable fashion brands in the world.

For the upcoming Fendi collection, Lagerfeld has employed the same thinking that was behind the Chanel airport show in order to craft a one of a kind runway show. The show will take place at the Great Wall of China. No, we are not talking about a backdrop of the Great Wall rather a runway right down the middle of the actually monument. This is an incredibly unique setting for a fashion show to say the least and is getting the attention of people all over the world. Reports say that the show will cost somewhere in the neighborhood of 10 million dollars. It is completely innovative ideas like these that has skyrocketed Karl Lagerfeld into the spotlight in the fashion industry and they are also the reason that people do not ever lose interest in brands like Fendi that have been around for such a long time. It’s pretty safe to say that Karl Lagerfeld will continue to be a heavyweight in the fashion industry and bring Fendi alongside with him every step of the way into the extremely bright future that he has created.