Juicy Couture is a line of contemporary casual wear that’s based in California. She signatories owned by Liz Claiborne fashion company and it’s most widely known for velour hoodies and terrycloth sweatshirts. Juicy Couture fashion has been made famous by celebrities who frequently boast these terrycloth until the war sweatshirts/jackets. Juicy Couture fashion can only be found shopping in specialty stores, and other upscale boutiques.
Juicy Couture fashion has been responsible for coining some of the most famous and favorite phrases in fashion (Dude, where’s my couture?, etc.). Originally juicy couture was made in the USA. However, after being purchased by Liz Claiborne in 2006, the company began outsourcing much of its manufacturing to East Asia. At that time, the slogan Made in Glamorous USA became Born in Glamorous USA.
Juicy Couture fashion involved out of a company known as Travis jeans. Travis jeans specialized in comfortable being in maternity wear for women. From Travis jeans, juicy couture work with 1 — beginning humbly as an unknown brand of T-shirt. As time passed to seek it for evolved into a full line of women’s fashions. The Juicy Couture brand was originally made popular on the West Coast, most notably in California, due to the fact that prominent fashion in this area centered around casual sportswear, however, the brand rapidly spread its wings by extending services to the East Coast.
The Juicy Couture brand of clothing rapidly became popular all along the East Coast and through to the Midwest as well. The brand of clothing is particularly popular with the youth generation and commonly viewed as a staple fashion for the public school route.
In 2002, Juicy Couture, developed a line of clothing for both men and children. Since that time, Juicy Couture has developed lines of diaper bags and socks. The company has also expanded to the manufacturer of canine accessories (golf bets, dog carriers, dog toys, leashes and collars, dog tags, and a wide variety of doggy fashion). The company has also diversified to manufacture their own series of Barbie doll, made in the likeness of the two founding females of the company, Gela Nash-Taylor and Pamela Skaist-Levy, that come complete with mini Juicy Couture fashions and accessories!
Trends of development in this line have extended juicy couture clothing for infants (which came to fruition in 2006), as well as continuing development in men and women’s casual wear. The company has also launched its own, and very first, women’s fragrance. The fragrance is known as simply Juicy Couture. This already popular fragrance has won prestigious awards from the fragrance foundation. The company expanded to extend its protocol to include couture pet fashion, as well as a line of personal care products for pets. This line of personal care products for pets has been dubbed Juicy Crittoure.
It’s very clear that juicy couture fashion shows no signs of slowing down. In a culture where casual wear it every day wear, the demand for Juicy fashion, as well as Juicy accessories, toys, pet goodies, and other items will continue to grow strong for years to come.