Ed Westwick a.k.a. Chuck Bass, the notorious bad boy, of the CW’s “Gossip Girl,” has been named as the one of the new faces of K-Swiss’s “Cool people,” classic sneaker campaign along with stars Anna Kournikova, Mardy Fish, and Tommy Hayes.  On the CW Show, Westwick plays the role of the Upper East Side trust fund kid with such ease, that it can be difficult to differentiate what is real and what is fiction.  As the K-Swiss brand, known best for its tennis shoe that made its debut on the world stage at the 1966 Wimbledon games.  Today it is a worldwide lifestyle sports brand that has expanded into clothing, as well as other types of footwear.

Westwick stated, “I really enjoyed being a part of this important moment for K-Swiss as they return to celebrate the return of an icon.”  The black-and-white ad campaign will debut this Spring in fashion advertisements everywhere.