Pamela Anderson Launches Eco-Friendly Clothing Line

By The Twirlit Team on April 2nd, 2009

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Pamela Anderson, the actress/author who is known for her role on “Baywatch,”  blonde locks, breast implants, and relationships with various rock stars, is teaming up with Ritchie Rich, Club kid and designer to design an Eco-friendly clothing line called “Muse,” which include leather-free shoes and casual clothing.

Anderson, a long-time vegetarian and advocate for PETA, is ecstatic to be working on the clothing line.  She says to Hollyscoop, “I prefer to be naked, but if I’m not, I want to be wearing Ritchie Rich.”

Ritchie Rich originally started “Heatherette” with then boyfriend Traver Rains and really got into the fashion business when Patricia Field saw Ritchie in one of his own vest designs.  She ordered 20 vests and soon after, the two started the brand and had clients ranging from Lil Kim to Gwen Stefani.  Though the joint venture did not last, both designers went on to pursue different projects.

Why did he choose Pam for the new line?  Ritchie says, “Pam is an outdoorsy and summer kind of girl who I have been friends with forever. We share the same wild and crazy aesthetic. And she has long been my inspiration,” And even though Pam prefers not to wear clothes, she looks great in sexy dresses. She reminds me of Marilyn Monroe and Bridget Bardot,”

PETA will be proud.