The Fiesta Movement (and Why Ford is Giving Me a Free Car)
The Fiesta Movement is Ford’s fun new idea for promoting their newest addition to the American car market (and the return of an old favorite) the 2011 Ford Fiesta. The Fiesta is a small, zippy car that’s been making a big splash over in Europe for awhile now, and thanks to its fuel economy and low price point Ford has decided to test it in the U.S. market starting sometime early next year.
That’s where the Fiesta Movement comes in. It’s a promotional program where 100 “special agents” will each be handed the keys to a brand new Fiesta (before they’re even available for sale!) and be able to drive it completely free for 6 months — gas and insurance included. All these agents have to do in return is complete fun monthly missions issued (and paid for) by Ford and video blog their experiences online.
Ford has specifically aimed this promotion at the internet savvy social networking community, specifying winning qualifications to include “a strong presence on the web” and the more Twitter, Facebook, and MySpace followers the better. They received thousands of entries and just this past week started narrowing it down and contacting winners — and guess what? I’m one of them!
I’m still a bit shell shocked (I won a car!) and also totally hyped up and excited. I get to pick up my new car at the end of the month and I can hardly wait to start sharing my adventures with all of you! And, if you’re curious, feel free to check out my winning entry video on YouTube below.
(Photo courtesy of Fiesta Movement on Flickr)