Okay ladies, how do we know if the economy is on its way back up? Check out your man’s skivvies. His underwear. His Manties. Yes, Alan Greenspan, Economist and former Chairman of the U.S. Federal Reserve, has said in the past to NPR that men’ underwear are the first thing men stop purchasing when the economy tanks.
So, when your man has less money to spend, he’ll want to spend less on those boxers or briefs and perhaps more on liquid detergent. This was quite interesting news to me as I’m aware of the Lipstick Index which says that women buy more lipstick in recessions because its the cheapest way to feel beautiful, but the Manty Index? Who comes up with these things?
The Economist reports that Men’s underwear sales were down 12% in January, but women’s underwear/bra sales have remained steady as we all know that a pretty bra/panty set can do wonders for your mood. Or your guy’s mood.
If the Manty Index is correct, we should hopefully be seeing throngs of men buying briefs, boxers, and more undergarments in the coming months. Because let’s be real, nothing is scarier than looking at a man’s hamper filled with weeks full of dirty undergarments. Shudder.
