
Oh please, sister. It’s been days! Calm down, get off of Twitter, and take a deep breath. Didn’t you used to have some Megan Fox hateration you were focusing on?
But seriously, ask yourself why you care so much. Are you a Taylor Swift fan? Do you know the words to her songs, the chords, the lilting nuances? Probably not, am I right? So calm the eff down. Besides, other even angrier people have already begun their pointless work, getting his music banned from radio stations. So you have plenty of time to fixate on more important things in your life…right? Please?
There’s a larger discussion at work here, and that is of the relative importance of MTV in general. Kanye had an epic brain fart on stage, probably created by a lethally stupid mixture of booze (sketchy eyewitness reports say he was simply a little too drunk) and his bad haircut. In the heat of his egostistical moment, he wrongly thought for a split second that people actually care about who wins what at the MTV VMAs, and whether the choice has anything to do with artisic quality. Kanye’s silly crime was making a fluffy and harmless girl country singer cry, on stage, in front of millions of viewers who probably should have been out doing anything else on a Sunday night. Then to “elevate” the issue even our extremely busy president Barack Obama sounded off on the scandal, calling Kanye “a jackass”. It takes two beats to get the leader of the free world go to from universal healthcare to MTV theatrics. Face palm, head desk.
Why the HELL do we continue to watch MTV ANYWAY? is a much better question than What Should We Do About Kanye. The first words spoken on MTV were “Ladies and gentlemen, rock and roll”, and we all know that basically all the words in this sentence have been rendered null and void by MTV’s boneheaded choice of programming over the past 20 years. There are no ladies, gentlemen, nor rock or roll to be found on MTV anymore. Instead, you can watch Tila Tequila, Spencer Pratt, and enough Jordin Sparks to give you the sweaty night terrors.
In 2008, there was an average of 3 hours of music videos on MTV.
You simply don’t need MTV to discover great music anymore. Most major record labels have a YouTube channel, and someone like Taylor Swift racks up nearly 4.2 million views on one officially uploaded video alone (this one), and quite handily, it’s also available to watch in HD. There are bazillions of music blogs dedicated obsessively to each possible genre of music out there. Hell! You can even trying listening to records. (BTW, vinyl record sales are up!)
Clearly, MTV needs to redefine itself and its dedication to music programming as it is dwarfed by the sheer amount of choices for fans on the internet. With the exception of the ratings bump from the recent VMAs, earlier this year MTV experienced a 20% downturn in ratings. MTV clearly needs fishstick obsessed blowhards like Kanye to spice things up a bit. Lady Gaga and her wackadoo couture doesn’t hurt either – oh, but remember when Bjork was our favorite weirdo? I like those days.
Alright, so I guess I should answer the question in the title of the post. Alright fine! Just ignore him! Are you actually surprised he’s this annoying? This guy thinks he’s on the same level as Bob Dylan!
The Google search for “Kanye West Thinks He’s a Genius” yields 2,220,000,000 results!
“Teach a Child to Read” returns 38,100,000 results.
Yes, I’m being really serious when I say we should ignore him.
























Comments
Ava
September 16th, 2009 - 11:30:21 AM
In regards to MTV & music videos, it's also worth mentioning that the only times they do play music videos is between 3-6am, that is ungodly hours. I mean, even TRL is dead at this point. RIP MTV
Samoys
October 3rd, 2009 - 1:53:28 PM
lot about you