I ‘Heart’ Ronson Brings JcPenney Into the 21st Century

By Kendra Gilbert on September 28th, 2009

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JcPenney hasn’t been a shopping destination for any self-respecting spender in years. If ever! With her second collection for the department store, Charlotte Ronson might slowly be putting JcPenney back on the fashion map.

The clothes are funky and casual…and definitely aimed at the teen crowd, just be aware. Think Forever 21. But they are certainly on trend and totally affordable. Imagine getting a cute t-shirt designed by a hip designer for less than ten bucks. It’s unheard of. That is, until little Miss Ronson came along. And, in case you were wondering, yep, she’s the twin sister of Lindsay Lohan’s gal pal Samantha Ronson.

Some of the highlights of the line are a gray crinkle shirt for $14.99, stripe tunic with tie-back for $9.99 and a denim trouser for $12.99. Getting an entire outfit for under $50 is an easy! Can you imagine? An entire outfit for under $50? Well, believe it.

And, don’t worry, no one will think you’re slumming it by shopping at JcPenney. Charlotte Ronson’s got a long list of celebrity friends and fans, many of which showed up for the launch of the new line. Sophia Bush, Mischa Barton and Alexa Chung are all showed their support of the line at it’s debut on August 21.