It all started with a crazy idea. Take the concept of a birthday week, universally celebrated by women everywhere with a myriad of activities, brunches and nights on the town, and turn it into an act of giving instead of getting. Use birthdays as a platform for social change. The nonprofit of choice? Netting Nations. Add in social media and two friend’s desire to inspire people around the country and you have “Cause It’s My Birthday,” a seven-day, seven-city, seven-party tour to raise money for malaria nets, with 100% of the proceeds going to the nets.