Sjobeck Goes Back to the Beach at Los Angeles Fashion Week

By Kat Ahn on October 19th, 2009

Sjobeck showed off their Spring 2010 collection at LIVE!onSunset this past weekend and their signature All-American, laid back luxury look was put on full display. Celebrity guests included Kyle Howard and LC Conrad, as well as a slew of the LA fashion industry.

My favorites were the women’s maxi-dresses and sweaters along with the men’s zippered shirts and sweaters. The easy breezy vibe of the entire fashion show, along with the quality pieces, made me want to chill out at the beach. (Even though it’s October!)

Check out the slideshow of the images below! And stay tuned for our video interview with Lani Lupton, one of Sjobeck’s designers, who spoke with us about the importance of quality, especially in these Recessionary times and … why you shouldn’t be a starving artist.