There is no bigger turn-off than a man who spends more time primping and fawning over himself than a girl does. Yes, it may be narrow minded to think it’s only okay for girls to invest in expensive beauty products. But apparently, the opinions of girls like myself aren’t affecting the decisions of men across the world who indulge in daily beauty regimens that include increasingly more elaborate treatments. But watch out metrosexual males, beauty companies are catching on to your vanity and increasing their prices.

It’s definitely nice for a man to take care of himself. Just as it is for a woman to take care of herself. Both sexes appreciate good hygiene in their partners and potential partners. But, when men start delving into anti-aging lotions, facial masks and exfoliating products, a line needs to be drawn. I think that kind of regimen is just plain vain. For those of you who have seen American Psycho, feel free to insert your own Patrick Bateman joke here. Plus, such an over-the-top beauty plan is truly emasculating. Perhaps I hold a little too tightly to antiquated gender roles, but I like my men rugged. Not overly moisturized and groomed.

I think both sexes should take a few steps back from the mirror. Most of the beauty products that are pushed on us these days are unnecessary. Beauty companies are increasingly playing to the vanities and insecurities of both men and women. I’m guilty of buying anti-aging serums and an array of scrubs and lotions that promise various benefits. But I’m increasingly aware that such an extensive regimen is excessive.

Hey guys (and girls)! We’re in a recession. Now might be the perfect time to go back to good old fashioned soap and water.