
Healthy, I really don’t even know what it means anymore. These days sugary cereals are labeled as healthy and popcorn packaged in solid butter from a bag is touted as being “whole grain!”
Sure these things contain healthy ingredients, but the outstanding amount of unhealthy ingredients negate any benefits you would get from them.
Which brings me to this little nugget: scientists are now on a mission to create “healthy ice cream.” No, they aren’t making delicious and creamy, fat-free and sugar-free ice cream, rather researchers are going to simply add dietary fiber, antioxidants and probiotics (bacteria that aids in healthy digestion) to the already calorie and fat rich dessert. If successful, the healthy ice cream will be considered a “functional food,” one that contains ingredients proven to benefit health above and beyond normal nutrition.
We don’t need nutrients above and beyond normal nutrition, we need help with eating normal healthy nutrients, like vitamins and minerals and lean proteins and NON FAT dairy — not ice cream with a sprinkling of digestion helper.
I don’t need help with healthy digestion. My body digests just fine, because I eat a healthy diet including full yogurt complete with probiotics. Antioxidants are thought to protect cells from damage caused by free radicals, which are linked to causing diseases, which is fine, but you know what really helps preventing disease? Not eating a diet high in saturated fat!
“The intent is that instead of feeling guilty because you are eating this ice cream, which has received a bad rap because it is so high-fat, to really say that ‘Yeah I treated myself to a full-fat ice cream, but I did contribute to my nutritional needs in regard to my gut health, my antioxidant needs and my dietary fiber,’” said ice cream researcher Ingolf Gruen, a professor of food chemistry at the University of Missouri-Columbia, as reported by MSNBC.com.
So basically, it’s a way to justify eating fattening ice cream. Great. That’s exactly what America needs. Really though, why do people talk about food guilt like it is a necessary evil? I’m not knocking ice cream. I love ice cream, the real stuff, and I love a good little bowl every now and again for a snack before bed — after having eaten a good, healthy breakfast, lunch and dinner. Because of that, I can have this nice indulgence, guilt-free, because I know I am doing what I need to do to take care of my body, not fooling myself into thinking it’s just okay to eat junk food because there is some fiber in it. Somewhere.
What we really need to work on is helping Americans develop a healthy relationship with food. Food is not something to be feared or to cause you guilt. Moreover, the last thing we need is to further confuse and delude people into buying an unhealthy product by shouting from the rooftops about its health benefits, and mumbling under our breaths the fact that it is still full of fat, sugar and calories, and will still cause you to gain weight if you eat too much of it.
If it tasted the same, and didn’t cost anymore money, I would buy this “healthy” ice cream, sure. Extra nutrients added to something I eat occasionally anyway is never a bad thing. It’s those people who can’t (or won’t) control how much ice cream they eat, and will now think that it’s okay — instead of trying to get a handle on it — that I’m worried about. Which, to be frank, is about 90% of my personal training clients. The product is supposed to be launched in the next two years, so I guess I have that much time to try to pound into their heads the importance of the quantity AND the quality of the food they eat.












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Comments
Kat Ahn
November 19th, 2009 - 2:19:53 PM
See, my problem with ice cream is knowing that portion size is not a huge bowl!
1
Julia
November 20th, 2009 - 6:17:49 AM
I am the people they are trying to fool, and I'm not gonna lie - it WILL make me feel better about my ice cream issues if the bowl I'm enjoying has some fiber and antioxidants in it!
2
smilinggreenmom
November 20th, 2009 - 2:35:22 PM
How funny - I can't believe they are trying to put probiotics in ice cream!!! It seems that everyone wants to jump on this for a buck. Our family would never switch brands as we love our Vidazorb chewables since they have helped our son so much with his food allergies and Eczema. I think it is even amazing how people are buying the yogurts too. I just don't like yogurt and when I think about the calories in all of this food...I would much rather my little chewable.
3