The Superbowl is this weekend. For many, it is a time of unadulterated sports. But, as a result of the huge viewership, it is therefore also the time when the best and brightest (and most expensive) ads are aired.
This year, the controversy is brewing even before the game starts. Last week, CBS rejected an ad from a gay dating site that was hoping for airtime during the game. According to The Huffington Post, CBS is claiming ManCrunch.com’s ad, which shows two men kissing, is not up to network standards. They further suggest that ManCrunch.com knew this was the case, and submitted a substandard ad so they could get the publicity from the rejection. ManCrunch.com disputes this claim.
Furthering the controversy is CBS’s decision to air a pro-life ad sponsored by the Christian-affiliated Focus on the Family and starring Bible-verse-eyelid-painting University of Florida quarterback Tim Tebow, says Yahoo!.
While the Tebow ad isn’t available for viewing (until the Super Bowl), the ManCrunch.com one is. And having watched it, it does seem that CBS is full of hot air. The ad isn’t exactly a stroke of brilliance, but the production quality is perfectly fine.
Sure, CBS is within its rights to accept and reject whatever advertisers it wants. But it still looks like they’re taking a clear stance, and it’s not one I’m a fan of.
CBS is PSYCHO;
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