Tweets can be funny, informative – and even poetic. According to The New York Times, Jonathan Schwartz’s was all three. The last chief executive of Sun Microsystems, Schwartz has become the first Fortune 200 boss to tweet his resignation. Instead of a simple “I quit,” or “F— you all,” he Tweeted the following haiku about his exit from Oracle, which just completed its purchase of Sun last week:
“Financial crisis/Stalled too many customers/CEO no more.”
Mwahahaha, I love this. The haiku is so underused. Perhaps Twitter’s 140-character restriction can give it a boost?
Schwartz has actually been using the Internet as a soapbox for a while. At Sun, he became the first chief executive of a major company to put up his own blog. Schwartz also pushed the Securities and Exchange Commission to put blogs on equal footing with press releases and filings when it comes to disclosing critical business matters to investors.
Twitter seems less “corporate,” but it’s actually used by many more adults than kids and teens. According to AOL News, a recent study found that only 8 percent of teenage Internet users tweet. Meanwhile, nearly 20 percent of adults use Twitter. Older Americans have clearly driven the Twitter trend – and maybe that’s why it’s not “cool.” In January, for example, CNN’s John King used Twitter to cover the State of the Union address.
The study also suggested that teens feel safer using Facebook rather than Twitter because it’s not completely public.
