Wear Red Day 2010!
Did you wear red today? You might be supporting a cause without even knowing it. According to The New York Daily News, women across the U.S. are wearing red today to raise awareness for heart disease. Breast cancer gets a lot of attention, but heart disease is actually the #1 killer of adult females.
Each year nearly half a million women die from heart disease, according to the American Heart Association (AHA), which sponsors the event. The campaign to educate women about their risks began last year, on February 6. According to the AHA, the day is a wake-up call to alert women that age, family history and race can’t be changed, but healthy choices can be made to lower the risk of heart disease and stroke.
Project Runway also jumped on the Wear Red Day bandwagon last night, challenging the contestants to create red evening gowns for women affected by heart disease to wear at a special gala during Fashion Week. The show is donating $10,000 to the cause, and is also auctioning off the winning design at ProjectRunway.com. It’s gorgeous!
For more info, go to goredforwomen.org. You can download a Wear Red Day “kit” that includes downloadable flyers, posters, e-mail campaigns, fundraising tips and more.