Rodarte Goes for the Gold with Olympic Fashion

The 2010 Vancouver Games are coming up. While the Olympics are great for displays of athletic prowess and solidarity with one’s country, they’re not typically a venue for high-fashion. Or, are they? Recently, Rodarte created 13 outfits for athletes competing in the Games. Sadly, those outfits will not be worn in competition. Rather, they have been worn by some of the top American athletes for a fashionable Olympic feature in The New York Times Magazine.
Snowboarder Shaun White, figure skater Rachael Flatt and freestyle skier Emily Cook are featured in the dreamy photographs taken by Ryan McGinley. Which is fitting since winning an Olympic gold metal is a dream these athletes hope to achieve in Vancouver. When looking at the pictures, it’s hard to concentrate on just one thing. The photography is stunning. The Rodarte costumes are gorgeous. And the athletes are suspended in air. It’s a trifecta of pure magic!
Johnny Weir’s photo is probably one of the most amazing. It’s either an erotic dream or a nightmare, either way though, it’s gorgeous. And you don’t even see his face. Just his back, suspended in air in the middle of a jump, wearing a revealing loosely-knit black and red Rodarte bodysuit. The magic of Rodarte is that they can create an outfit like that and then also one that is chunky or goofy, like the sweater worn by freestyle skier Jeret Peterson. From sexy to silly, all in one photoshoot!
Thanks to Rodarte, the Olympics never looked so good.
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