David Rife, a great-grandson of the founder of the White Castle hamburger chain, stepped into one of his restaurants and one of the company’s bakeries for an episode of the CBS TV series Undercover Boss.
Rife wracked up quite a few eye-rolling moments on the show, as he was unable to keep up on a variety of everyday White Castle tasks, including surviving a punishing late-night shift at the drive-thru window.
One of Rife’s proposals after his experiences includes a wellness program for employees (after talking to one who had suffered a serious heart attack). He also doled out a $5,000 culinary scholarship to another hard-working employee who developed a tasty salsa to put on the little Slyders. Rife’s main takeaway from his appearance is that White Castle needs to better communicate with its star employees, who offer the company their motivation and talent.
While the show’s main objective seems to be putting a CEO or corporate leader into the trenches of their own company, it always seems to love a good disaster as well. While he was in the bakery and packaging facility, for example, Rife managed to ruin 4800 buns. Somewhere in the cosmos, Harold and Kumar were weeping.
Go on Twirlites, tell us which executive leader you would like to see descend his or her own corporate ladder?
Photo via CBS
