Alcohol and sex often go together, and most of the time not in a good way. Alcohol leads people to make all kinds of bad and regrettable decisions, which then can (and do) lead to unwanted pregnancies and STDs.
It’s that relationship between STDs and alcohol that Derek Bower chose to focus on when he created his latest safe sex campaign, geared toward young people in the UK. He came up with a disturbing, hilarious, and slightly-nauseating combination of alcohol labels and common STDs like chlamydia, herpes, and HIV/AIDS that are being displayed on billboards throughout the UK along with startling statistics about risky behavior, unprotected sex and disease transmission.
Ugh, I hate it and I love it. I hate that I now have the words “pubic lice” burned into my mind (YUCK!) but I love the fact that it’s so effective — I’m not sure I’ll ever look at a Jack Daniels bottle the same way again.
What do you think, necessary and effective or over-the-top sensationalism?
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