Product Review: Almay Intense I-Color

I don’t usually use Almay products, but I have been curious about their newest Intense I-Color, an all in one eyeshadow trios that is designed to intensify your natural eye color. After all, anything that we can do to enhance our eye color is a good thing, right? And although some of the shades they recommend for brown eyes are not something I would have reached for first, I figured for $7.99 it couldn’t hurt. Well, the one I did purchase didn’t have the newest shades, but after I saw the newest palette, I decided the one I had purchased was the better choice.

There are three different sets for each eye color. I went with the palette that had the most neutral colors, which for me meant one with a warm peach shade, a purple mauve and a warm neutral brown. Since I don’t normally wear mauve, I decided to follow the online application tips to get it right. And as it turns out, application is pretty easy and is the same for all of their trios.

Step 1: Apply the medium shade to the lower lid. For me, this was the purple mauve shade, which I didn’t love at first, but applied it all the same from the lashline stopping just under the crease.

Step 2: Apply the darker shade to the crease blending well. In my case, this was the warm brown shade, and I really liked how it looked, especially how the colors blended together so well.

Step 3: Apply the lightest shade from the crease to the brow bone to highlight. For me, this was a little backwards as I like to apply the lightest shade first, but it still worked and blended nicely.

Step 4 and 5: I finished it off with a swipe of black eyeliner right along the lashline and lots of black mascara.

So were my eyes smoldering, glowing-brown orbs popping out of my face? Sort of. My eyes did look really brown and pretty, but the overall look was a little too dark and heavy for me. It was more eyeshadow than I normally wear (and I tend to like a lot) and the look was, dare I say it, too old for me. On the plus side, the shadows are good quality and easy to use, so I think with a little modification to the application they could work really well for enhancing the eyes.

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