You may remember our interview with Lani Lupton, one of Sjobeck designers, last year. Well, recently, the Twirlit crew attended the Sjobeck Fall 2010 Fashion preview show at Fred Segal in Santa Monica, California and we know you want to see the pics from the show. As you know, Sjobeck is known for their ‘Laidback Luxury’, comfort and versatility, and use of innovative and premium fabrics. Did we mention that the brand is 100% AMERICAN MADE for social responsibility and consistency in quality.
No wonder they have so many celeb fans including Amanda Seyfried (wearing a Sjobeck shirt in a recent Vanity Fair cover), LC Conrad, Kyle Howard, and Wilmer Valderama.
(All Photos via Jacquelyn Drayton)
