If you miss the days of rocking you light up LA Gears, you’re in for a throw-back treat: light up kicks are back in style.
Stella McCartney has teamed up with Adidas to bring you stylish kicks that glow in the dark as a part of her Fall/Winter 2010 Adidas collection. No more reflective vests for night time runs. The designer will not only be introducing glow-in-the-dark sneaks, but clothing, as well, including leopard-print jackets.
And the new line is just for the ladies.
“Running is one of our most popular categories and for me to make it have its own point of view is really key. I think that we did it this season in a direct way by looking at glow-in-the-dark,” says Stella McCartney. “When you are running in an urban environment, you need to feel safe, when people can see you coming and stand out, especially in winter when it gets dark earlier. But at the same time we used it on a leopard print, so it’s not so masculine and graphic. We also have glow-in-the-dark key rings which have a nice sense of humour, which you can have if you are a man, a woman, or a kid.”
The Fall/Winter 2010 collection hits around 633 retail stores this month, including high-end department stores, like Lane Crawford, Isetan, Harrods and Nordstrom, as well as Adidas Sport Performance and Stella McCartney stores, e-retailers and selected sports retailers.
Will you wear Stella’s light up gear?
