Burger King might be the second largest hamburger chain, but its starting to feel independent brands like In ‘N Out nipping at its heels. That’s why the venerable chain is changing its french fry recipe. The new fries, available December 5th in North America, will be thicker, have reduced sodium and an added coating that supposedly makes them crisper and keeps them hotter longer.
“We’re always trying to have the best menu possible. French fries are a big seller for us and we want to make sure we’re always improving,” Leo Leon, vice president of innovation told Reuters.
Unlike rival Wendy’s, who went introduced a thinner, “natural cut” fry last year that has both skins on and sea salt, Burger King seems to have missed the trend in fast food to make offerings more appealing by making them more like, well, actual food.
Lower sodium is all well and good, but a special coating that keeps the fries hotter? Doesn’t sound like something I want on MY food… I’d rather eat fries that were actually hot and crisp from the fryer, would you?
Burger King does say that the new fries are 100% vegetarian friendly and trans-fat free. But that’s nothing new, these days. Burger King will have to do more than that to compete against all the vastly superior french fries out there. At least to get me to try them. What do you think? Will you try the new Burger King fries?
the new french fries suck ! im gonig to mcDonalds they have good fries
but not as good as the old style burgerKing fries
Im with ya Glen…the new fries at Burger king suck big time…
I dunno, I actually like their new fries. I’m a big Burger King fan though- ever since I found out that they’re doing good work on animal welfare like using cage-free eggs, I’ve decided to spend my dollars there instead of at McDonald’s…