‘Think Like A Man’ Knocks Off ‘The Hunger Games’ At The Box Office
The Hunger Games had an impressive reign at the top, holding the top spot at the box office for four weeks, but Katniss and crew no longer have the nation’s top movie.
Think Like A Man won the weekend, taking in $33 million. The romantic comedy based on Steve Harvey’s bestseller “Act Like A Lady, Think Like A Man,” surprised many industry insiders by performing so strongly.
The movie cost just $13 million to make, so it’s already a tremendous financial success. Part of the film’s success may be due to the uniqure way it was marketed. The film stars many African American actors and the studio wasn’t shy about targeting this demographic. Colleges with a big African American student body were targeted, special promotions were run on BET and many of the film’s stars made appearances on Steve Harvey’s talk show.
Think Like A Man is the fourth consecutive film to open at number one for producer Will Packer. “He gave me a chance and I appreciate that,” said Packer of Harvey.