Virtual Elvis Hologram Being Developed
Would you go to an Elvis hologram concert? According to MTV News, the same company that created a Tupac hologram for Coachella is developing new virtual versions of the original Rock & Roll King, Elvis.
That’s right, versionS plural. Digital Domain Media Group is working with Core Media Group (the latter of which owns the rights to Elvis’ estate) to create a series of virtual Elvis holograms for a wide range of entertainment projects that could include everything from film and TV to “multi-platform productions throughout the world.” Renderings are already in the works.
“Elvis Presley is the king of rock and roll … you have to start with the king,” said Ed Ulbrich, Chief Creative Officer at Digital Domain. “We’re in the creative development stages now. Instead of a single application we’re looking to bring Elvis back across a host of platforms, including live concerts in venues.” Ulbrich said that the goal is to make the holograms just as believable as the real thing. The performances won’t be based on archival footage; everything will be brand new, using super-secret technology.
Elvis Presley Enterprises President and CEO Jack Soden said of the holograms: “This is a new and exciting way to bring the magic and music of Elvis Presley to life. His lifelong fans will be thrilled all over again and new audiences will discover the electric experience of Elvis the performer.”
We may start seeing a lot of holograms; another company recently announced plans to revive Marilyn Monroe in this way.
Does anyone else feel like the robots are taking over? Pretty soon we won’t need actual humans to entertain us at all!
Would you see an Elvis hologram concert? I think I’m a little too creeped out…