Chuck E. Cheese’s Mascot Gets Fired, Who’ll Take The Rat’s Place?
Chuck E. Cheese is getting rid of their mascot.
Kids all over will have to say goodbye to the pizza-loving rat, who occasionally carries around a cigar. The 35-year-old mascot is getting fired. CEC Entertainment Inc. is trading in the rat for a rock star.
In a bid to rebrand the restaurant and give Chuck E. Cheese a more hip and trendy feel, the mascot will now be electric-guitar-playing rock star. The company is trying to revive their sales which has been dwindling lately.
When Chuck E. Cheese first open in 1977 in San Jose, California, the founders were originally thinking of calling the restaurant “Rick Rat’s Pizza,” but public relations thought this wasn’t a good idea–so Chuck E. Cheese was born. (Haven’t they heard of Ratatouille? He’s awesome.)
The new name deflected the focus from their rat mascot and made people smile after saying it. Get it? Cheeeeese.
Alas, we must say goodbye to the rat that helped make this pizza-lovin’, game-playin’ restaurant what it is today.
Bye bye nameless rat.