‘Celeb Boutique’ Accidentally Tries to Cash In on ‘Dark Knight’ Massacre
If they were looking for attention, they got it. Unfortunately, it’s probably not the kind of attention they were looking for.
If you’ve been conscious at any point today and/or used the Internet to navigate to this page, you’re surely aware of the Aurora, Colorado massacre that occurred early this morning at a midnight screening of The Dark Knight Returns. Needless to say, it is a terrible tragedy.
Or a great marketing opportunity. Someone at Celeb Boutique noticed that #Aurora was trending, and posted this insanely insensitive tweet without, you know, checking to see why it was trending.
Later, upon realizing the mistake (and receiving plenty of really angry @-messages), a few more tweets were posted on the account.
First, there was the lackluster: “We apologise for our misunderstanding about Aurora. – CB”
Then, the unfortunate: “It’s a fabulous Friday, what are your weekend plans?? #fabulousfriday”
And the also underwhelming: “We didn’t check what the trend was about hence the confusing, again we do apologize”.
Celeb Boutique has since issued a real apology. They are a UK based company and were allegedly unaware of the massacre at the time of the tweet. The apology is as follows:
“We are incredibly sorry for our tweet about Aurora – Our PR is NOT US based and had not checked the reason for the trend, at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic – we have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. – CB”