Amanda Pendolino
March 13, 2013

ePad Femme, First ‘Tablet For Women,’ Assumes You Care Only About Groceries and Weight Loss


If the iPad is just too manly for you, a solution is here: the ePad Femme.

Eurostar Group, a company in the Middle East, has released the ePad Femme, which they’re touting as the first tablet specifically designed for women.

The Android-based 16GB tablet comes preloaded with a pink background and a number of apps that are supposedly helpful to women, including ones for groceries, recipes, perfume, yoga and weight loss. (I love that the weight loss one is called Women’s Assistant.)

“The Tablet comes preloaded with applications so you can just turn it on and log in to cooking recipes or yoga,” says Mani Nair, the company’s Associate Vice President for Marketing. “It makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications and it is a quick reference.”

Even more hilarious is that the ePad femme was marketed as a Valentine’s Day gift. Happy Valentine’s Day, honey! Here’s some help with your cooking and weight loss, preloaded because your little female brain can’t figure out how to download apps.

“Whoever made this tablet doesn’t understand us very well,” says Saudi feminist blogger Al Nafjan. “We are home all the time and we are extremely tech-savvy.” (Saudi women often spend a lot of time at home since they can’t go out without a male relative.)

Like the silly Bic Cristal For Her pen or Fujitsu’s laptop for women (it has diamond-studded keys!), the ePad femme assumes women want specifically girly products.

You know us so well.