Nokyoung Xayasane
Nokyoung
Xayasane
March 25, 2013

These Sleazy Ford Figo Ads Show Gagged and Bound Women


Sex sells and so does misogyny, I guess. Apparently, the creative team for JWT India (Ford’s ad agency in India) forgot their thinking caps at home when they posted these offensive and sleazy ads.

One of the ads features the Kardashian sisters bound and gagged in the backseat of a Ford Figo with Paris Hilton at the helm. Kim Kardashian is in a bikini, obviously. The tagline? “Leave your worries behind with Figo’s extra-large boot.”

Via: lifestyle.yahoo.co.nz

Another ad has former Italian Prime Minister Silvio Berlusconi and his bunga-bunga girls tied and gagged in the trunk of the subcompact car.

Via: buzzfeed.com

The ads were created by Ford’s ad agency in New Delhi, India, to promote the Ford Figo. Ford says they didn’t authorize the ads, but issued an apology nevertheless.

“We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again,” they said.

The WPP Group, which owns JWT, also issued an apology stating the same sorry mantra.

Nice try, JWT. It looks like they traded in common decency for some caveman clubs. You know, to make it easier to incapacitate the women and drag them to their Neanderthal lairs. No need for ropes and gags.

The question is, will anybody buy a Ford Figo now? I’m guessing not. Here’s some free advice for JWT: next time, try incorporating some actual creativity into your “creative” ad ideas.