Beauty
Charlotte Hannah
April 15, 2013

Dove Real Beauty ‘Sketches’ Ad Wants You to See Your True Beauty (VIDEO)


Screenshot by Twirlit.com

Dove’s most recent addition to its Real Beauty campaign is a video called Dove Real Beauty Sketches. As with all of Dove’s Real Beauty ads, the Sketches video aims to prove that women’s perceptions of their own beauty have been skewed by the media’s highly idealized portrayals of the female body – and that what they think they see when they look in the mirror can differ greatly from what the world sees.

“Women are their own worst beauty critics,” says the video’s description. “Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.”

Watch it here:

Screenshot by Twirlit.com

I’ve written some pretty negative things about Dove in the past. Its long-running Real Beauty campaign has shed light on some important truths about the media’s unrealistic portrayals of women, but given the fact that Dove is owned by Unilever, which also owns Axe (ugh) and the company that produces Fair & Lovely skin lightening cream (double ugh), the campaign comes across as hypocritical and patronizing – a way for the company to pander to women for sales while practicing the very evil it preaches against.

But, like I said, Dove’s messages are often true, even if its intentions aren’t exactly pure – and the Sketches video is no exception. We’d all do well to be kinder to ourselves when we look in the mirror. Others are unlikely to see the so-called flaws we fret over.